Automotive Sales Consultant

  • Job Type: Full Time
  • Category: Sales Associate,Sales Clerk,Sales Consultant,Sales Representative,Sales
  • Published: 03-28-2026
  • Job Location: Grand Rapids, Michigan, United States
Job Description:

About LaFontaine Lincoln Grand Rapids

LaFontaine Lincoln Grand Rapids is part of the nationally recognized LaFontaine Automotive Group. Founded in 1980, we are committed to building lifelong relationships that connect families, strengthen communities, and personalize the automotive experience. Our mission is supported by core values including accountability, responsibility, respect, communication, teamwork, and passion.

Job Details

  • Salary: Competitive compensation offered
  • Job Type: Full-Time
  • Location: Grand Rapids, MI 49512

Position Overview

As an Automotive Sales Consultant, you will be responsible for selling automobiles by understanding, demonstrating, and explaining vehicle features and benefits. You will work closely with customers to identify their needs, develop buyer interest, and close sales while maintaining a high level of customer service.

Key Responsibilities

  • Greet customers on the sales floor and determine vehicle preferences.
  • Demonstrate vehicle features and operation in the showroom or during test drives.
  • Recommend optional equipment and accessories to customers.
  • Research vehicle availability and consult with the Sales Manager as needed.
  • Assist with pricing, financing options, and prepare all necessary paperwork.
  • Deliver new vehicles to customers, ensuring they understand features and warranty information.
  • Maintain a prospect development system to encourage repeat business.
  • Stay informed about new products, features, and accessories.
  • Attend sales meetings and training sessions to enhance product knowledge and sales techniques.
  • Adhere to company policies and meet or exceed sales targets.

Working Environment & Physical Requirements

  • Work performed primarily in dealership showroom and lot, with frequent exposure to outdoor weather conditions.
  • Frequent standing, walking, talking, and hearing required.
  • Occasional lifting or moving of items up to 10 pounds.
  • Exposure to exhaust fumes and airborne particles may occur.
  • Vision abilities required include close, distance, color, and peripheral vision.

Benefits

  • Competitive compensation
  • Employee referral program
  • Employee discounts on sales and service
  • Comprehensive benefits package including medical, dental, vision, employer-paid life and AD&D insurance, and employee assistance program
  • Pet insurance
  • Voluntary benefits such as flexible spending account options, additional life and disability coverage, critical illness and accident insurance, and legal & identity theft protection
  • 401(k) plan with employer matching
  • Holiday savings program with employer match
  • Paid time off and holiday pay

LaFontaine Lincoln Grand Rapids is an equal opportunity employer dedicated to diversity and inclusion.

Job Requirements:
  • High school diploma or GED required
  • Minimum of 2 years of automotive sales experience, including knowledge of used car sales
  • Valid driver's license with satisfactory Motor Vehicle Report (MVR)
  • Strong ability to read, analyze, and interpret business materials and regulations
  • Effective written and verbal communication skills for business correspondence and customer interaction
  • Problem-solving skills with the ability to handle practical situations with limited standardization
  • Ability to interpret instructions provided in oral, written, or schedule form

WHAT WE OFFER:

  • Tremendous product & inventory
  • Ongoing company-wide training
  • Strong company reputation
  • Growth opportunities
  • Professional, enthusiastic & supportive working environment

When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. We reserve the right to amend and change responsibilities to meet business and organizational needs as necessary.

We are an Equal Opportunity Employer and a drug-free workplace.

We Would Really Like To Hear From You!

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